Strea.ma™ recently featured at the Project16 conference at Auckland University of Technology in Auckland, New Zealand.
Project16 is a thought leadership conference, focused on three main threads – business, technology, and creativity – and their collective influence in shaping the future of New Zealand business.
Strea.ma™ was displayed on the conference’s video walls and it was used to extend the social conversation to a global audience. It was also a primary talking point within the conference facility, promoting interaction and engagement between keynote speakers and participants.
Strea.ma™ also provided event organisers with a wealth of user generated content, aggregated in a real time display and this enabled the event organisers to ‘get under the hood’ to review event analysis, including how the broader audience engaged with the content being presented.
As a result of using Strea.ma™, Project16 achieved the number one trending topic on Twitter in New Zealand, a stellar result given that their were a number of other high-profile business events on the same day.