Australian marketing giant Sensis recently used Strea.ma™ to create a social media aggregate wall at the Victoria Spring Racing Carnival in Melbourne. The brief was to show social content from Instagram, Twitter and Facebook on screens in the brand-new Sensis marquee at Flemington for the Melbourne Cup.
“We were looking for a program that would pull all the social media commentary for our event together in an aesthetically pleasing and informative way. We needed the program to be incorporated onto the screens at our event but also be coded into our website and optimised for mobile device use.
Strea.ma™ has provided us with a social media aggregate that gives users a “feel” for our event. This enables the event to be represented in an authentic and exciting way.
Strea.ma™ is an affordable and effective program which is easily managed to ensure brand reputation is upheld. It will impress event guests and inspire user-generated content and brand/event interaction. With a concept so consistent with the theme of our marquee, we couldn’t go past Strea.ma™! Guests & celebs loved seeing the posts on the big screen.”
-Brigid (Bridie) McKenna, Social Media and Content Specialist, Sensis
All photos courtesy of Sensis