Guest blog post by Steffen Hedebrandt, Head of Marketing, Airtame



Social media has changed our world forever. From being a thing for the young and digital, it has become a global phenomenon that is slowly but surely connecting the whole world. The numbers are almost incomprehensible; Gangnam Style is soon to reach 2.6 billion plays on YouTube, a number that represents close to half the world’s population.

Revolutions have been started. Dictators have fallen. Elections have been won – and lost. “Media s**tstorm” is a phrase everyone should be familiar with now.

For businesses too, it is vital to keep a close eye on social media. While an individual social media post targeted at your company might be exaggerated (positively, as well as negatively), the overall average of the voices you hear online are not lying. They will tell you things about your company that you won’t get from even the most expensive market research programmes, for example:

  • Your product might be really bad.
  • You could have communicated in a better way.
  • You really nailed that specific situation.

It’s not just social media!

You can think of social media as an aggregated digital expression of you and your company. It is generated by the Internet and it is driving the world towards transparency. A scenario where every person in the world has some sort of social media account is not that unlikely. And some of them will be your customers.

In the busyness of building a brand, it is easy to neglect this fact, and I believe that you should take advantage of this massive opportunity. Social media represents a chance for you to show the world what you and your company are all about. It becomes an online reflection of what happens offline – the good, along with bad.

So, how you deal with social media is, quite simply, important. You need to pay attention. Social walls are a great way to do this. In its most basic form, a social wall created with is an aggregation tool, displaying what is being said about your selected topics.

But it is also so much more.

The rise of social walls


In the early days of social media, paying attention to all the social platforms was a struggle. You would often find yourself in a never ending merry-go-round from your company’s Twitter, to Facebook, to Linkedin, Google+, Instagram and so forth.

And that is not really a good way to stay productive.

Luckily, social walls like are great tools for solving these challenges. They ride the social media merry-go-round for you.

It is super simple to set up a social wall in Just set up an account, then choose the hashtags and social platforms that you want to monitor. In a few minutes, the social wall will start collecting the action from Facebook, Twitter, and Instagram to one easily accessible place for you.

The last step is to make your social wall visible to all the relevant people in your company. The easiest and most cost-effective way is to display it on large screens. In the past, putting content on large screens meant expensive, dedicated hardware and installing lots of cables. But not any more –  that’s where Airtame comes in.

Airtame is a small wireless HDMI device that plugs into the HDMI port of any screen or projector.  You can put Airtames in your office TVs and copy/paste the public URL from your social wall.

With a click of a button, the whole company can now feel the pulse of your users and customers.

At Airtame, we are happy users of Have a look at our social wall here:
How do you work with social walls and data in your company? Let me know in the comments or send me a tweet @SHedebrandt.

How to take the first steps towards active social listening

Luckily, it is not hard to start listening more to your users and customers. You can start today by following these simple steps:

  1. Create a free trial with
  2. Purchase Airtame to display your social walls on monitors around your office
  3. Follow the simple step-by-step guide to set up your Airtame in minutes

About Airtame

Airtame is a small wireless HDMI device that plugs into the HDMI port of any screen or projector.

Unlike other wireless HDMI devices, nothing is plugged into your computer or smartphone. Simply download our app and stream your content to the screen from any major computer platform, tablet, or smartphone. When you connect it to a WiFi network, everyone can connect to the Airtame too. We think that’s pretty cool.

And when no one is streaming to the TV, you can set the default display to show a website,  a social wall, a KPI dashboard, or just to show something easy on the eyes, like your company logo.

But that’s just what it does now. We have very ambitious plans for a wireless future.


Learn how easy it is to display your social wall now

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