Last Sunday night Strea.ma™ was used as an interactive social media wall at a free MKTO concert for around 500 teenagers at the Pepsi Party House in Auckland’s waterfront venue, Shed 10.
Pepsi’s experiential and social agency Brand Spanking chose Strea.ma™ to encourage social media interaction at the event and viral marketing of the Pepsi brand. To receive a free mocktail, fans simply had to post a selfie with an event hashtag on Instagram or Twitter. There were also spot prizes for activity on social media.
The biggest challenge with social media at these events is that teenagers can post inappropriate comments and photos and mischievous types might hijack the event hashtags. That’s where Strea.ma™’s realtime moderation and profanity filters come in handy. Updates with rude words get blocked automatically and it’s easy for an administrator to remove other bad posts before they hit the screen.
Jeremy Hunt of Brand Spanking was stoked with how the teen audience’s social media activity was both encouraged and highlighted via Strea.ma™, with the projected content a talking point through the night. Client feedback was also excellent and Strea.ma™ will be a feature of future Pepsi Party House events.